Media Coursework

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

Textual Analysis: Drake GQ Magazine&Oasis album

Masthead

The masthead on this magazine is big and bold and in the bright colour of orange so that it stands out to the fashion audience. The GQ stands for Gentleman's Quarterly which indicates the magazine is specified for a higher end audience, as the connotation of "Gentlemen" is a classy and sophisticated type of person who dresses in an expensive way, which is what the magazine advertises by including adverts for expensive clothing brands inside of the magazine. The Masthead itself is positioned in front of the main image as it is a special edition of the magazine, therefore the masthead has been placed in a way where the audience will see.

Main Image
The main image on the front of this magazine is an image of the rap artist 'Drake', as he is a rapper he is usually wearing street like clothing, however due to the class of GQ he is wearing a suit as it is appropriate for the higher class of audience the magazine is trying to appeal to. Drake in the image is not making direct eye contact and is looking away from the camera, this creates a sense of mystery within the audience as questions begin to be asked e.g. What is he looking at? He could also be looking away from the image so that the main attention is not drawn towards his eyes and drawn towards his smile instead as this is the main feature of his face that is on show, this gives the audience the impression of Drake being happy to appear on the cover of this particular magazine.

Cover lines
The cover lines on this magazine are positioned on both sides of the cover, but more are on the right hand side. The main cover line  is the one that says "15th men of the year issue" by putting this at the top of the cover where people can see it, it will ensure that the audience will see it as an important copy of the magazine which will boost sales. By this being a special edition of the magazine it may appeal to an audience that is larger than usual, as people may think that they must buy it due to it being a special edition. In the cover lines other people are mentioned such as, James Franco, Jonathan Franzen and Scarlett Johansson. GQ have done this so that the magazine will still appeal to people that are not fans of drake as they can see who else is in the magazine which may enhance their decision of buying it.


On the cover of this Oasis album "Dig out your soul" the band have used their specific logo of the band in order to connect with the Oasis fans. People who are already into the bands music will see this logo and instantly recognize what it is and will purchase the product. The writing on the front of the album which says "Dig out your soul" is not neat orderly writing, it almost looks as if someone has just wrote it on the album, this is a way of showing the low budget, working class the band has portrayed since starting out. The album cover itself is quite busy and has a lot going on all around it, this represents the variety of different styled song songs the album itself. Also on this album cover a lyric from one of the singles from the album is shown as it says "come in come out" this is a way of connecting with the Oasis fans as they would of heard this song before purchasing the album.

300:Rise of the empire Visual Codes

Visual Codes
The colour red is scattered all over the screen at the beginning of the trailer. The colour red often indicates danger and blood. This colour is used specifically to show that the film is violent straight from the beginning. We then see a bladed looking weapon approaching the throat of the man on the floor. Low key lighting is used to show the theme of the film, which is quite war heavy and dark. High and Low key lighting is also used to show the two different sides of good and evil, for example the white purity of good and the blackness and fire of evil. This film in the trailer looks to be set in various different places, from battles on the seas to dark streets in ancient Rome. The majority of this film seems to be set in dark and gloomy environments with battles happening constantly. We can also get a feel to when this film was set due to what the characters are wearing, they are wearing ancient armour with swords and shields, this shows the film is set in non modern day as wars are no longer fought with swords and shields.

Audio Codes
Non diegetic music is played throughout the film trailer. The music being played is quite classical music  which indicates the era of which this film is set. The non diegetic music stops and starts throughout the trailer mainly to highlight dramatic parts of the film where the it all goes quiet and the focus is on the diegetic sound of the characters.

Technical codes
The camera angle of a medium shot is used at the beginning of the trailer, it is used to show the man with a large axe, this shows the audience viewing the trailer the type of aggression this character has towards the man on the floor. Then a close up of the man on the floor is shown, this is to show his facial expression. The axe is noticeable also in this close up as you can see it slowly approaching his face, the axe is slowly travelling film.

Peppa Pig and Towie gratifications

Intended Audience: The intended audience for Peppa Pig is young children in an age range of 2-5. The the show accommodates its target audience by keeping the show simple so it is easy for young children to follow. The intended audience is also shown to be children in Peppa Pig as things such as bright colours and simple animations so that the show appeals to the audience of young children.

Gratifications: The programme satisfies the younger children by being simple episodes that they are able to relate to. Humour that is used is used is humour that can be easily understood by the child watching the show. This is good as it means the enjoyment of the show will be enjoyed a lot more by the child as the show will make them laugh.

How is it constructed?: The show is constructed to ensure children are able to watch it, this is done by making the show very short so that the intended audience does not lose concentration. By the show being short it is finished before the child becomes bored and no longer pays attention to the episode. It is also constructed to make sure that the children are easily able to view the storyline as it has a clear beginning, middle and end, this is good because as young children tend not to be very intelligent they will not lose track of what is happening as they can identify the structure of each episode.






Intended Audience: The intended audience for this TV show is people in the age range of 15-30. The show accommodates its target audience by being relevant to people in that age range by people in the show wearing fashionable clothing and dealing with problems such as relationship issues that are relatable to people that are in that particular age range. Language is also a key factor as the use of swear words is common in The Only Way Is Essex, this is also relevant to the target audience as the people who watch the show are mature enough to use the language themselves.

Gratifications: The programme is developed so that there is a story line to it, due to the age of the audience they are able to tune in and watch the show for a long period of time and continue to follow the story line without losing interest in the show, unlike the audience of Peppa Pig. By adding an extensive story line to the show enhances the enjoyment of the audience as it will grip them and ensure that they tune into the show the following week.

How is it constructed?: The Only Way Is Essex is constructed so that people over the age of 15 are able to watch it, this is done by using different types of references that may only be understood by people over the age of 15. It also picks certain characters to use in each show, as it is a reality TV show it will use the most interesting events to create a story line , the use of a story line keeps the audience entertains and ensures that the TV show does not lose viewers.

Class system: Royal Baby, Green Street Hooligans, Too old to work, Eastenders, Firday night dinner

Class: In this video class is represented in a positive way as it shows Prince William and Princess Kate leaving a 'posh' London hospital with their new born baby and future king 'George'. The class is highlighted on the video as it says in big bold white writing "Royal Baby Makes 1st Appearance" this shows what class the family itself is as it is not being described as any ordinary baby, it is being described as a 'Royal Baby', better than all other baby's. This video also represents the royals in a positive manor as the film shows Kate&William smiling and the large crowds cheering for them, making it seem like a huge and special occasion, instead of showing just an average family leaving the hospital, this again shows the class of the family as they have to be watched and interviewed instead of them just leaving the hospital like a normal family.





Gender: In this Film 'Green Street Hooligans" men are represented in a negative way as they are portrayed to be Hooligans who just want to fight and cause trouble all of the time. This is not the case as not all men are into fighting a causing trouble at football matches, the majority are actually decent working people with families. It also makes men out to be obsessed with football, when in reality not all men are fans of football.



Age: In this video age is represented in both a negative and a positive way. It is shown in a negative way as in the video it is showing how the elder generation of people are discriminated against and are rejected from certain jobs because of their age. However it also shows that the elderly are able to work, just like younger people, it shows that they are still able to battle for what they deserve and that they should not be discriminated against.

Sexuality: In Eastenders a Muslim character called 'Sahid'  came out as gay on the show, due to him being from a Muslim family, Sahid being homosexual was portrayed in a negative way. This could also link into Race as it is portraying people of the Muslim faith in a bad way due to the Muslim family in Eastenders not accepting their sons sexuality.



Race: This is a positive representation of a particular race (jewish) due to it eliminating any stereotypes of the jewish culture. In this TV show we can see that this family is not anything other than the standard british family. This family in 'Friday Night Dinner' is completely different to you're stereotypical Jewish family as they do not have the characteristics of the Jewish religion, as none of them are wearing traditional Jewish clothes.